TVNZ Not Happy with Vodafone 'One' Rebrand
January 10, 2023
PHOTO: TOM PULLAR-STRECKER/STUFF
Vodafone is confident it will be able to change its name to One NZ early this year despite a challenge to its proposed trademark by TVNZ, whose brands include TVNZ 1 and 1News.
TVNZ spokesperson Rachel Howard said it had opposed Vodafone’s trademark application by lodging an objection with the Intellectual Property Office, which manages trademark applications, last week.
But both companies said they had been in discussions over the re-brand since it was announced by Vodafone in October and emphasised that those talks were ongoing.
Howard said that the opposition notice had been lodged to preserve TVNZ’s options while those talks continued.